CHARLOTTE –The 2012 Democratic National Convention Committee (DNCC) today launched the first official convention mobile app for smartphones to give Americans even more ways to engage in the convention this September. The app, which hits stores today, is part of the Democratic National Convention’s broad digital media efforts to revolutionize this convention and provide more ways for people to participate both in person and virtually.
“With the launch of this mobile app, Democrats are taking another step in making this the most open and accessible convention in history,” said DNCC CEO Steve Kerrigan. “Whether you’re joining us in person for the convention in Charlotte, or engaging virtually from anywhere in the country, there’s something for everyone in this app. From live-streaming convention speeches to finding a great restaurant in the Queen City this app puts the 2012 Democratic National Convention at your fingertips.”
“With this mobile app, convention guests will be able to navigate Charlotte with the touch of a finger,” said Mayor Anthony Foxx. “The interactive maps will let visitors find a restaurant or explore our culture and arts with ease. For those who can’t join us in person for the convention, this app will still allow you to virtually explore the highlights of the Queen City.”
The 2012 Democratic National Convention mobile app provides information on official convention proceedings at the swipe of a finger and will be updated around the clock throughout convention week, allowing users to:
· Watch the convention through live-stream · View and share photos and videos · Navigate their way through Charlotte and convention venues via an interactive map · Find and share their favorite Charlotte spots and · Keep a digital scrapbook of their convention experience
The mobile app is just the latest in a broad social and digital media engagement effort by the Democratic National Convention. In addition to our “I’m There” campaign which asks Americans to declare that they will be attending either virtually or in person, the convention shares behind the scenes photos and videos and the latest convention news through social media networks Facebook, Google+, Twitter, Flickr, YouTube, Pintrest, and Instagram. We have also engaged thousands of online grassroots supporters through social media and the first ever DNCC Tweetup, held in July.
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